Meet your new shopping sidekick and make mindful shopping a breeze.
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What Are Your Values?
Shop Your Values™
WAYV is a mobile app that connects you with products and brands that meet your needs and align with the issues you care about—with ease and confidence.
By empowering mindful shopping, our vision at WAYV is that, together, we can drive businesses to operate with impact in mind.
Personalize
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We understand everyone prioritizes different values when shopping. Tell us what matters most to you, and WAYV will do the rest.
Discover
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WAYV recommends curated products and brands that align with your values—each one rated just for you.
Shop
Make every purchase count knowing WAYV selections meet our rigorous standards for sustainable and ethical practices.
Share
Inspire mindful shopping by sharing your favorite finds and inviting friends to discover their own tailored picks.
See Who's Obsessed with WAYV
Become a WAYV Ambassador
Anyone can earn with WAYV, simply by sharing the WAYV love with friends. Download the app to get started.
The WAYV Difference
​Utilizing expert knowledge and advanced AI, WAYV collects insights from leading certification organizations, industry data aggregators and thought leadership sources. All data is verified through multiple channels to ensure it’s credible, reliable, and aligns with what you care about most.
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Our product ratings show how well brands align with your chosen values, so what you see is tailored just for you.
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Rest assured, all WAYV recommended products align with our general standards for treating people, the planet and communities with care—so you can feel good about anything you purchase through WAYV.
Walk the Walk: At WAYV, we strive to uphold the same ethical and sustainable business practices we promote through our platform.
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Progress Over Perfection: We embrace the complexity of our industry and focus on learning and continuous progress every day.
Kindness Always: Respect for people, the planet and communities is at the heart of our business—and it begins with our team.
Meet the Team
George Dolatly
Co-Founder / President & CEO
An international attorney and investment banker representing major financial institutions, Fortune 500s and iconic brands, George has structured, negotiated and executed complex business transactions and led teams of high-level professionals for 30+ years. He is a graduate of Princeton University and Columbia Law School.
Serge Dumont
Vice Chairman
A globally recognized entrepreneur and C-suite executive, Serge has been honored for his contributions to business, philanthropy, culture, and education. He previously served as Vice Chairman of Omnicom Group and as a United Nations Special Representative.
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Melissa Harty
Creative Director
Formerly Creative Director at WME Fashion and Time Inc. and Art Director at Glamour, Melissa has shaped impactful narratives for renowned events and brands like New York Fashion Week, PayPal and Afterpay. Melissa holds a B.A. from Smith College.
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Josh Pearlstein
Senior Director of Technology
Josh is a Staff Software Engineer at Google and has led backend and production system teams for Google docs through all aspects of design, architecture, software development, productization and systems maintenance. He holds a B.A. from University of Pennsylvania.
Paula Shugart
Co-Chief Influencer Officer
Paula is a transformational leader, serving as President of the Miss Universe Organization, Commissioner for Michael Bloomberg’s Latin Media and Entertainment Commission, and as a member of the Women’s Leadership Board at Harvard Kennedy School.
Tamara Backer Tepper
Co-Founder / Chief Strategy Officer
A social impact expert and
advisor, Tamara has helped invest hundreds of millions of dollars into purpose-driven initiatives for top brands in fashion, beauty, retail and more. She holds a B.A. from Bates College and an M.A. from Harvard University.
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Amy Emmerich
Co-Chief Influencer Officer
Amy is a visionary media executive with Emmy-winning content across multiple platforms, including HBO, MTV, Travel Channel, and Vice Media. She served as CEO of the Miss Universe Organization and Global President and Chief Content Officer at Refinery29.
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Mike Hoffman
Co-Founder / Chairman
Founder and Chairman of Omnicom-owned social impact consultancy, Changing Our World, Mike is an entrepreneur and globally recognized expert in philanthropy. He graduated from West Point and holds two master’s degrees.
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Jonathan Reshef
Director of Technology
Jonathan is a software engineer and technology consultant with a track record of results. He has
held roles at top cybersecurity firm,
Palo Alto Networks, and IT-focused management consulting firm, Pariveda Solutions. Jonathan
holds a degree from Duke University.​
Abby Shorter
Social Media Intern
Abby honed her passion for digital media strategy and content creation through her roles as content creator at On Trend Creative Studio and with the Public Relations Student Society of America. Abby is a graduate of the University of Georgia.
Benji Bernstein
Co-Founder / Chief Technology Officer
As a Lead Product Manager at Work & Co, Benji has led
cross-disciplinary teams for Big Tech clients, with a focus on generative AI product design
and development. Benji holds
a B.A. from Brandeis
University.​
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Deirdre Gaughan
Director of Quality Assurance
An accomplished administrator and educator, Deirdre founded the Center for Leadership Development at University of Mount St. Vincent and led Soulful Impact, a leadership development consultancy. She holds a Master of Arts in Poetry from University of San Diego.​
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Marie Molese
Administrative Director
An administrative and HR guru with experience in the advertising, consulting and construction industries, Marie is an avid volunteer and nonprofit board member. She graduated from Queensborough Community College.
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Harnaaz Sandu
Senior Advisor
Harnaaz Sandhu is a model, actress, public speaker and advocate for women's empowerment. Actively supporting social causes while pursuing a career in entertainment and public speaking, Harnaaz launched the Global Menstrual Equity Accelerator at the 2022 Global Citizen Festival.
Kathleen Ventrella
Co-Founder / Chief Marketing Officer
Kathleen has developed integrated marketing plans for national and global brands and nonprofits
and oversaw corporate partnerships at (Product) RED, helping to raise $760 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria.